Measuring the Popularity of Serialized Web Video

Originally published on Televisual

The Internet is awash with advice for filmmakers on how to craft a successful web series. For lack of space, I won’t bother linking to the dozens of posts on useful sites like Tubefilter and the Web Series Network, both of which publish great advice from filmmakers, executives, marketers and analysts. Instead, I’m going to try to learn a few lessons from Visible Measures and Mashable’s “top webisodes list,” who since late last year have been compiling a monthly list of the most-watched web series.

What are the attributes, in terms of visuals, narrative and marketing, of a popular video series? Knowing what succeeds online helps guide us toward a better understanding of what constitutes, if anything, a “web aesthetic” and whether this aesthetic is commercially and culturally viable.

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